In-depth introduction to digital marketing in pharma industry. Examples, Analysis & Learnings from Big Pharma’s successful digital strategies.
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now What is a Digital Presence ? By definition, digital presence simply means the visibility of your brand or business in the online world. It is the utilization of tools to help you represent your business and reach […]
Digital initiatives for HCP engagement that were nice-to-have, are must-haves today. The article looks into 11 key issues to digital transformation in pharma marketing. With practical action-oriented takeaways for pharma marketers.
A monthly compilation of unbranded disease awareness campaigns and pharmaceutical advertising examples on digital channels, websites, and TV
As complexity and competition increase in pharma marketing, optimizing customer experience in pharma has become more important than ever.
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With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…
BIG List of Online Patient Communities and Health Forums Interested to know about your patients. Find the online heath community. Subscribe to receive this extra resource. Please complete the following:
With close to 7 billion internet searches a day worldwide. How do you to know of the user’s search intent? How can you gain deep customer insights to make real-time, responsive marketing decisions? Here are 9 of my favorite tools that can help you discover what people are searching for and why.
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now 6 trending categories with useful resources for Content Marketing Development of healthcare brands In the first part of the article, we focused on understanding the mood, behavior, and needs of the consumer and tried to get insights […]