Author: PharmaDigiCoach

Digital Marketing Benchmarks for the Pharmaceutical industry 2020: Lessons from Big Pharma Companies Digital Strategies

In-depth introduction to digital marketing in pharma industry. Examples, Analysis & Learnings from Big Pharma’s successful digital strategies.

What is a Digital Presence and Why is it Important for Pharma?

Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now What is a Digital Presence ? By definition, digital presence simply means the visibility of your brand or business in the online world. It is the utilization of tools to help you represent your business and reach […]

Impact of COVID-19 on Physician Engagement: Top Trends & Way Forward for Pharma Marketing

With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…

9 Essential Audience Research Tools for Pharma Marketers

With close to 7 billion internet searches a day worldwide. How do you to know of the user’s search intent? How can you gain deep customer insights to make real-time, responsive marketing decisions? Here are 9 of my favorite tools that can help you discover what people are searching for and why.

Content Marketing Ideas for Healthcare brands during the novel coronavirus (COVID-19) – Part 2

Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now 6 trending categories with useful resources for Content Marketing Development of healthcare brands In the first part of the article, we focused on understanding the mood, behavior, and needs of the consumer and tried to get insights […]

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