Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now A look into trend-setting pharma marketing strategies and tactics from 2020 that will continue in 2021, with examples What are the latest trends in pharmaceutical marketing? The general essence of this article is to bring to you […]
Digital Marketing Benchmarks for the Pharmaceutical Industry 2020: Digital Marketing Strategy Lessons from Big Pharma Companies
In-depth introduction to digital marketing in pharma industry. Examples, Analysis & Learnings from Big Pharma’s successful digital strategies.
What is a Digital Presence and Why is it Important for Pharma?
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now What is a Digital Presence ? By definition, digital presence simply means the visibility of your brand or business in the online world. It is the utilization of tools to help you represent your business and reach […]
9 Essential Audience Research Tools for Pharma Marketers
With close to 7 billion internet searches a day worldwide. How do you to know of the user’s search intent? How can you gain deep customer insights to make real-time, responsive marketing decisions? Here are 9 of my favorite tools that can help you discover what people are searching for and why.
Content Marketing Ideas for Healthcare brands during the novel coronavirus (COVID-19) – Part 2
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now 6 trending categories with useful resources for Content Marketing Development of healthcare brands In the first part of the article, we focused on understanding the mood, behavior, and needs of the consumer and tried to get insights […]
Pharma Content Marketing Ideas during the novel coronavirus (COVID-19) – Part 1
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now Content Ideas for Marketing Pharma and Healthcare brands during the novel coronavirus At a time when the internet is flooded with news, tips, updates, and everything there is to know about coronavirus. What can pharma marketers create […]
Healthcare Personas for Pharma: Defining target market of pharmaceutical companies
All your marketing strategy depends on the basic understanding of your ideal customer. The parameters for knowing your customer in the digital world calls for a closer analysis. Lets get started with the process of creating the avatar.
Content Strategy for Pharma: Choosing the Right Content Type
The marketers today not only have to work on creating content for the doctors, but also the consumers. And not all of them are going to have the same content needs. How can you leverage on the right content type for your customer
What are Pharma brands competing for in the digital world?
What is the only thing every marketer in the online world is interested in? And also get to know what all the digital marketing activities are geared towards?
Moving from Traditional to Digital Pharma Marketing
In a scenario, where meeting doctors is getting tougher- What makes Digital such a powerful way to market today? Digital is no more a trend and why having an online presence is important