Award winning pharma campaigns and healthcare marketing awards of 2020 that pharmaceutical marketers can learn from The year 2020, was been a tough one. As much as the challenges that came in for those in pharmaceutical marketing, it was a treat to know of the NEW ! As traditional marketing practices became redundant –the year […]
Digital Marketing Benchmarks for the Pharmaceutical Industry 2020: Digital Marketing Strategy Lessons from Big Pharma Companies
In-depth introduction to digital marketing in pharma industry. Examples, Analysis & Learnings from Big Pharma’s successful digital strategies.
What is a Digital Presence and Why is it Important for Pharma?
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now What is a Digital Presence ? By definition, digital presence simply means the visibility of your brand or business in the online world. It is the utilization of tools to help you represent your business and reach […]
Current Pharmaceutical Marketing Challenges
Digital initiatives for HCP engagement that were nice-to-have, are must-haves today. The article looks into 11 key issues to digital transformation in pharma marketing. With practical action-oriented takeaways for pharma marketers.
Pharmaceutical Campaigns of 2020
A monthly compilation of unbranded disease awareness campaigns and pharmaceutical advertising examples on digital channels, websites, and TV
Little Known Secrets to Great Customer Experience in Pharma
As complexity and competition increase in pharma marketing, optimizing customer experience in pharma has become more important than ever.
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Impact of COVID-19 on Physician Engagement: Top Trends & Way Forward for Pharma Marketing
With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…
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9 Essential Audience Research Tools for Pharma Marketers
With close to 7 billion internet searches a day worldwide. How do you to know of the user’s search intent? How can you gain deep customer insights to make real-time, responsive marketing decisions? Here are 9 of my favorite tools that can help you discover what people are searching for and why.