A look into trend-setting pharma marketing strategies and tactics from 2020 that will continue in 2021, with examples The general essence of this article is to bring to you some of the new thinking and themes in pharma marketing that have taken shape in the year 2020. If you have been following my monthly compilation […]
Award winning pharma campaigns and healthcare marketing awards of 2020 that pharmaceutical marketers can learn from The year 2020, was been a tough one. As much as the challenges that came in for those in pharmaceutical marketing, it was a treat to know of the NEW ! As traditional marketing practices became redundant –the year […]
In-depth introduction to digital marketing in pharma industry. Examples, Analysis & Learnings from Big Pharma’s successful digital strategies.
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now What is a Digital Presence ? By definition, digital presence simply means the visibility of your brand or business in the online world. It is the utilization of tools to help you represent your business and reach […]
Digital initiatives for HCP engagement that were nice-to-have, are must-haves today. The article looks into 11 key issues to digital transformation in pharma marketing. With practical action-oriented takeaways for pharma marketers.
A monthly compilation of unbranded disease awareness campaigns and pharmaceutical advertising examples on digital channels, websites, and TV
As complexity and competition increase in pharma marketing, optimizing customer experience in pharma has become more important than ever.
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With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…
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