Award winning pharma campaigns and healthcare marketing awards of 2020 that pharmaceutical marketers can learn from The year 2020, was been a tough one. As much as the challenges that came in for those in pharmaceutical marketing, it was a treat to know of the NEW ! As traditional marketing practices became redundant –the year […]
Digital initiatives for HCP engagement that were nice-to-have, are must-haves today. The article looks into 11 key issues to digital transformation in pharma marketing. With practical action-oriented takeaways for pharma marketers.
A monthly compilation of unbranded disease awareness campaigns and pharmaceutical advertising examples on digital channels, websites, and TV
As complexity and competition increase in pharma marketing, optimizing customer experience in pharma has become more important than ever.
With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…
As the pharmaceutical industry continues to have one of the biggest roles in responding to the present COVID-19 crisis, pharma marketers are faced with some real-time challenges at almost all levels of operations. What are the general expectations from customers, what capabilities need to be built and how embracing smart digital approaches will help bring order in this chaos…
With the COVID-19 pandemic creating havoc across industries. It is interesting to know how pharma companies are helping the public in finding ways to stop COVID-19. Pharma and healthcare companies have geared up activities in the digital domain to launch brands, communicate information to doctors, reach patients and stay connected with their customers. Here are some […]