A monthly compilation of unbranded disease awareness campaigns and pharmaceutical advertising examples on digital channels, websites, and TV
Little Known Secrets to Great Customer Experience in Pharma
As complexity and competition increase in pharma marketing, optimizing customer experience in pharma has become more important than ever.
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Impact of COVID-19 on Physician Engagement: Top Trends & Way Forward for Pharma Marketing
With 75-90 days into the COVID-19 crisis, isn’t it surprising how we have kept our lives running despite the odds. Big changes that have come in because of the pandemic could never have been thought of otherwise. How has been the journey so far? What trends have picked up and what are the new customer behaviors? What does the doctor want from pharma…
Online patient communities & health forums
BIG List of Online Patient Communities and Health Forums Interested to know about your patients. Find the online heath community. Subscribe to receive this extra resource. Please complete the following:
9 Essential Audience Research Tools for Pharma Marketers
With close to 7 billion internet searches a day worldwide. How do you to know of the user’s search intent? How can you gain deep customer insights to make real-time, responsive marketing decisions? Here are 9 of my favorite tools that can help you discover what people are searching for and why.
Content Marketing Ideas for Healthcare brands during the novel coronavirus (COVID-19) – Part 2
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now 6 trending categories with useful resources for Content Marketing Development of healthcare brands In the first part of the article, we focused on understanding the mood, behavior, and needs of the consumer and tried to get insights […]
Pharma Content Marketing Ideas during the novel coronavirus (COVID-19) – Part 1
Subscribe to get our Free emails on Tips, Trends & Best Practices for Pharma Marketing in the Now Content Ideas for Marketing Pharma and Healthcare brands during the novel coronavirus At a time when the internet is flooded with news, tips, updates, and everything there is to know about coronavirus. What can pharma marketers create […]
Guide to Pharmaceutical Marketing in the time of coronavirus (COVID-19)
As the pharmaceutical industry continues to have one of the biggest roles in responding to the present COVID-19 crisis, pharma marketers are faced with some real-time challenges at almost all levels of operations. What are the general expectations from customers, what capabilities need to be built and how embracing smart digital approaches will help bring order in this chaos…
Coronavirus Pharma News Roundup on Marketing
With the COVID-19 pandemic creating havoc across industries. It is interesting to know how pharma companies are helping the public in finding ways to stop COVID-19. Pharma and healthcare companies have geared up activities in the digital domain to launch brands, communicate information to doctors, reach patients and stay connected with their customers. Here are some […]